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Practice areas Digital, Tech & Commercial Commercial Contracts
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Commercial Contracts

Digital, Tech & Commercial
Digital, Tech & Commercial
Commercial Contracts
Data Protection Law
Technology & Outsourcing
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Commercial contracts are becoming increasingly complex, and our clients must therefore be able to benefit from our in-depth knowledge of and experience in advising on commercial contracts.

Commercial contracts are the foundation for companies' operational stability and strategic growth, as they ensure predictable business relationships and minimize financial and legal risks.

In a world where market conditions are constantly changing, effective and well-prepared commercial contracts allow companies to adapt quickly and efficiently.

Plesner has in-depth expertise and experience in drafting, negotiating and advising on commercial contracts, and advises national, international and multinational companies in all industries and sectors on a wide range of different types of contracts, including international commercial contracts. Our specialist knowledge on commercial contracts enables us to provide valuable, strategic and tailored advice that furthers our clients' business objectives as well as protects our clients' interests.

We advise on various types of contracts, including:

  • Supplier agreements
  • Dealer agreements
  • Distributor agreements
  • Agency agreements 
  • Selective distribution agreements
  • Warehousing and logistics agreements
  • Outsourcing agreements
  • Facility management agreements
  • Procurement agreements
  • Franchise agreements
  • Production and manufacturing agreements

We strive to remain proactive and stay updated on the latest developments across industries and sectors, enabling us to provide tailored advice to our clients based on their particular field and specific industry.

Choosing the right distribution form

Both newly established and existing businesses are often faced with the choice between different distribution forms in relation to the sale and marketing of their products and services domestically and abroad.

There are a number of options/models that can be used separately and/or in combination (multi-channel distribution). A business's choice of distribution form can be of decisive importance to the success of the sale and marketing of its products and services.

Choosing the optimal distribution form for a business requires in-depth knowledge of the special features, advantages and disadvantages of each type of distribution as well as of relevant legislation, including the competition law rules.

Plesner has in-depth knowledge of both the individual types of distribution and the relevant legislation and has many years of experience in advising national, multinational and international businesses on choice of distribution form and implementation of distribution systems.

The following is a non-exhaustive list of the types of distribution that a business might consider:

  • selective distribution
  • exclusive distribution
  • simple distribution
  • multi-tiered distribution (wholesalers and distributors)
  • agency
  • franchise
  • commission
  • concession
  • licence

Our specialists

BMH

Bodil Maria Hald

Attorney-at-Law
Partner
Jacob Ørskov Rasmussen

Jacob Ørskov Rasmussen

Attorney-at-Law
Partner
Michael Hur Bertelsen

Michael Hur Bertelsen

Attorney-at-Law
Partner
LL.M.
Niels Chr Ellegaard

Niels Chr. Ellegaard

Attorney-at-Law (L)
Partner
Tina Brøgger Sørensen

Tina Brøgger Sørensen

Attorney-at-Law (L)
Partner

Cæcilie Maahr Hansen

Attorney-at-Law
Director

David van Boven

EU Lawyer
Director
 Emil Agerskov Thuesen

Emil Agerskov Thuesen

Attorney-at-Law
Director
EAAS

Ethan Aaron Shippen

Attorney-at-Law
Ingrid Chalmer Rasmussen

Ingrid Chalmer Sørensen

Attorney-at-Law
Jacob Falsner

Jacob Falsner

Attorney-at-Law (L)
Senior Counsel
PhD
Jakob Schmidt Jensen

Jakob Schmidt Jensen

Attorney-at-Law
Manager
Joachim Winkelmann

Joachim Winkelmann

Attorney-at-Law
KTRO

Kasper Troelsen

Attorney-at-Law
Director
KAHL

Katrine Holst Larsen

Attorney-at-Law
Mathias Heldgaard Harbel

Mathias Heldgaard Harbel

Attorney-at-Law
Manager
Mia Cecilie Johansson

Mia Cecilie Vestergaard

Attorney-at-Law
Manager
MNHH

Michelle Nørgaard Hjorth

Attorney-at-Law
Niklas Dybro Jensen

Niklas Dybro Jensen

Attorney-at-Law
Manager
Nina Bech Damgaard Pedersen

Nina Bech Damgaard Pedersen

Attorney-at-Law
Director
Rasmus Møller Erlandsen

Rasmus Møller Erlandsen

Attorney-at-Law
Manager
Rasmus Viktor Refsing Nielsen

Rasmus Viktor Refsing Nielsen

Attorney-at-Law
See all employees

Selected cases

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
13.05.2026

Flying Tiger Copenhagen expands into the Western Balkans

Case News
Digital, Tech and Commercial
01.05.2026

Plesner advises Netcompany on sponsorship agreement with Netcompany INEOS Cycling Team

Case News
Defence and National Security
Digital, Tech and Commercial
28.01.2026

General Atomics Aeronautical Systems sells eight MQ-9B Unmanned Aircraft Systems to Germany via the NATO Support and Procurement Agency (NSPA)

Case News
Defence and National Security
Digital, Tech and Commercial
12.12.2025

ACS Armoured Car Systems' ENOK AB (Airborne) tactical vehicles to be delivered to the Danish Armed Forces

Case News
Capital Markets
M&A
IP Law
Digital, Tech and Commercial
23.10.2025

Demant to sell Oticon Medical to Impilo

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
26.09.2025

Flying Tiger Copenhagen expands into Thailand

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
05.09.2025

Flying Tiger Copenhagen expands into Malaysia

Case News
Defence and National Security
Digital, Tech and Commercial
14.08.2025

General Atomics Aeronautical Systems, Inc. sells four MQ-9B Unmanned Aircraft Systems to Denmark via the NATO Support and Procurement Agency (NSPA)

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
06.12.2024

Flying Tiger Copenhagen expands into Australia

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
25.06.2024

Plesner advises Flying Tiger Copenhagen in connection with its expansion into Vietnam

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
14.06.2024

Flying Tiger Copenhagen expands into Singapore

Case News
Digital, Tech and Commercial
Franchising and Global Expansion
05.03.2024

Flying Tiger Copenhagen expands into Turkey

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Ratings
Within Commercial, Corporate and M&A, Plesner is a first tier firm.

"The team's practice stands out for its combination of deep expertise, client-centric approach and modern ways of delivering legal services. Unlike traditional firms that may still rely on rigid hierarchies and outdated workflows, this practice emphasises adaptability, efficiency and collaboration, both internally and with clients. The focus is not only on legal excellence but also on providing a seamless client experience"

"The Plesner corporate and M&A team in Denmark embodies the highest standards of skill, capability and commitment"

"The team is known for their cross-border capabilities and good communication skills. They are easy and fun to work with. They focus on collaboration with other advisors, which is a key strength. The firm is known for its innovative approach"
2026
The Legal 500
Within Commercial, Corporate and M&A, Plesner is a first tier firm.
2025
The Legal 500
Within Commercial, Corporate and M&A, Plesner is a first tier firm.

"The Plesner commercial team, led by Jacob Ørskov Rasmussen, includes probably the most attentive lawyers you will ever find. With an impressive business acumen in particular in respect to franchise operation, they act as trusted adviser for the business"

"Extremely responsive and thoughtful"

"Excellent industry knowledge and depth of experience. Great staffing and proactive legal advice. Pragmatic and business-oriented team"
2024
The Legal 500

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Amerika Plads 37
2100 Copenhagen Ø
+45 33 12 11 33
plesner@plesner.com
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