Jacob Ørskov Rasmussen
Jacob is head of Plesner's Commercial, Franchise, and International Trade team. He has been involved in a wide range of projects and matters concerning international trade, trade compliance, international distribution, global franchise expansions, supply chain, warehousing and logistics, manufacturing, sourcing, licensing, and cross-border joint ventures.
He has extensive experience within the field of franchising and licensing, including the drafting and negotiation of franchise agreements and licensing agreements, global franchise expansions, and international franchise expansions into Denmark and the Nordics, as well as the particular EU competition law rules on franchising.
Jacob advises a broad range of large national, multi-national, and international companies within various industries and sectors in both Denmark and internationally. He advises international companies on export control, trade sanctions, and trade compliance programs, and he helps such companies assess and address compliance risks in relation to export control and trade sanctions.
The automotive industry has for many years been one of Jacob's special areas of expertise, and he has in-depth knowledge of this industry. Jacob works for car factories, factory-owned and private car importers, banks, and financing companies.
Jacob has a Master's degree in Law from the University of Copenhagen. He serves on the International Franchising Committee of the International Bar Association (IBA), and he is also a member of EuroFranchise Lawyers, a group of Europe’s leading franchise lawyers.
The International Distribution Institute has designated Jacob as a country expert regarding franchising in Denmark. He is also a member of the ABA's (American Bar Association) Forum on Franchising.
In addition, Jacob has contributed to a number of international publications on franchising. Jacob is also the author of Karnov Online, in relation to the Commercial Agents Act.
A majority of the matters in which Jacob is involved benefit from a team approach and firm project leadership. He and the team maintain a sharp focus on comprehending the clients' businesses and integrating this understanding into the legal work they deliver.
"Jacob Ørskov Rasmussen is a sterling lawyer with vast experience advising domestic and international clients on their franchise expansion into different markets, licensing agreements and competition-related matters"
"The Plesner commercial team, led by Jacob Ørskov Rasmussen, includes probably the most attentive lawyers you will ever find. With an impressive business acumen in particular in respect to franchise operation, they act as trusted adviser for the business" (2024)
"Jacob Ørskov Rasmussen has demonstrated an in-depth understanding of our business and continuously tries to incorporate this into the legal work being delivered. He is extremely hands-on and provides you with a highly structured approach. You may rest assured that he will follow-up and ensure that nothing is forgotten" (2024)
"Jacob Ørskov Rasmussen claims widespread praise as a franchising expert who is a "first choice" among clients for his extensive experience in the drafting and negotiation of franchise and licensing agreements, global franchise expansions and setting up franchises in Denmark"