Flying Tiger Copenhagen expands into Malaysia

Case News
Zebra A/S, the company behind the retail chain Flying Tiger Copenhagen, has expanded its global presence by entering into an International Franchise Agreement with Universal Fashion Malaysia SDN. BHD regarding the exclusive rights to develop and operate the Flying Tiger Copenhagen concept in Malaysia. Malaysia is the 15th country where Flying Tiger Copenhagen has expanded its franchise concept. Plesner assisted Flying Tiger Copenhagen with the expansion.

The Flying Tiger Copenhagen retail chain currently consists of around 1,050 stores spread across 39 countries in Europe, Asia, and the Middle East, and now also in Malaysia as the 40th country.

The franchise expansion into Malaysia is part of the global expansion of the Flying Tiger Copenhagen franchise concept as well as another step into Asia. Malaysia is a large market with a population of more than 35 million people.

Universal Fashion Malaysia SDN. BHD is part of the Indonesian retail lifestyle group PT. Mitra Adiperkasa Tbk (MAP). MAP, which is listed on the Indonesia Stock Exchange, is the leading retailer within lifestyle products with over 3,800 retail and department stores and with more than 31,000 employees.

Plesner is proud to have assisted Flying Tiger Copenhagen with its global franchise expansion into Malaysia.

Plesner's core team consisted of Jacob Ørskov RasmussenKasper Troelsen and Magnus Hoffmann Høgsted.