Nobilis Group GmbH set to acquire TMC Nordic A/S

Case News
Nobilis Group GmbH, owned by the Gebr. Heinemann Group, is set to acquire a 65% stake in the Danish cosmetics distributor TMC Nordic, a leader in luxury and niche cosmetics across the Nordic region. Plesner acted as legal counsel for the Nobilis Group and Gebr. Heinemann Group.

Nobilis Group GmbH, part of the Gebr. Heinemann Group, is set to acquire a 65% majority stake in TMC Nordic, a prominent distributor in the Nordic luxury and niche cosmetics sector. This acquisition marks a strategic expansion of Nobilis Group's reach beyond the DACH region, enhancing its portfolio with TMC Nordic’s strong presence across the Nordics and an extensive network of over 500 retail partners.

Founded in 2004 by CEO Heidi Behrens, TMC Nordic has built a reputation for distributing prestigious beauty brands both online and in physical stores. Heidi Behrens will remain a key shareholder and CEO.

Nobilis Group, as part of the Gebr. Heinemann Group - a global leader in travel retail and distribution with an annual turnover of EUR 3.6 billion - leverages over 30 years of industry expertise. The acquisition of TMC Nordic aligns with Nobilis Group’s strategic growth objectives and strengthens its position within the European beauty sector.

The transaction is subject to approval from European competition authorities and is expected to be completed in Q1 of 2025.

Plesner's core M&A team on the transaction consisted of Tina Kang, Christian Frank Madsen, Nina Charlotte Vestergaard, and Rógvi Magnussen.