Bonial acquires Tjek.dk

Case News
Plesner acted as legal advisor to Bonial International GmbH, an Axel Springer portfolio company, on the acquisition of a majority stake in Tjek.dk.

Founded in 2009 and headquartered in Copenhagen, Tjek operates digital shopping platforms across Denmark, Norway, Sweden and Finland, reaching approximately 2.5 million monthly users.

The acquisition marks an important milestone in Bonial's European expansion, extending its presence from two to six European markets and further strengthening its position as a leading provider of digital retail marketing solutions.

Tjek's management team will remain in place and continue as co-owners of the business.

Plesner's core M&A team on the transaction was Mikkel Rostock-Jensen, Frederik Jastrup Brodersen and Aske Alexander Dilling Lundgren.