Aarstiderne sold to Dagrofa

Case News
Plesner has advised the majority sellers in Aarstiderne on the sale to Dagrofa.

Aarstiderne was established in 1999 and has since been a frontrunner in organic, local, and quality products and easy meal solutions.

Dagrofa's acquisition marks the beginning of a new collaboration between Dagrofa and Aarstiderne, strengthening Dagrofa's position as one of Denmark's leading food companies and Dagrofa's ambition to offer Danish consumers even higher quality products as well as easy meal solutions with an increased focus on ecology.  

Closing of the transaction is subject to customary regulatory approvals.

Plesner's M&A team on the transaction was Hans Hedegaard, Thomas Pitzner-Jørgensen, Nina Charlotte Vestergaard and Anne Vorup.

Read Aarstiderne's press release (in Danish)