Our franchising services

Franchising and Global Expansion
Our franchising services include:
  • Strategic advice on the structuring and developing of tailormade and scalable franchise systems
  • Choosing the right franchising model
  • Drafting of international franchise agreements, master franchise agreements, sub-franchise agreements, international area development agreements, multi-unit license agreements, direct unit franchise agreements, area representative agreements and joint venture agreements 
  • Preparation of and advice on the creation of various franchise manuals
  • Advice on specific EU competition law rules related to franchising, selective distribution, exclusive distribution and licensing
  • Strategic advice on global franchise expansions 
  • Implementation and global expansion of international franchise systems  
  • Negotiations and closing of national and international franchise deals  
  • Advice on franchise pre-disclosure requirements, filing and registration requirements, franchise relationship law rules and other particular franchise legislation in various countries
  • Preparation, registration and filing of franchise disclosure documents (FDD's)
  • International trademark registration and brand protection 
  • Advice on supporting global supply chain setup and drafting of international warehousing agreements, logistics and warehousing agreements as well as framework purchasing agreements.

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Ratings
Within Commercial, Corporate and M&A, Plesner is a first tier firm.

"The Plesner commercial team, led by Jacob Ørskov Rasmussen, includes probably the most attentive lawyers you will ever find. With an impressive business acumen in particular in respect to franchise operation, they act as trusted adviser for the business"

"Extremely responsive and thoughtful"

"Excellent industry knowledge and depth of experience. Great staffing and proactive legal advice. Pragmatic and business-oriented team"
2024
The Legal 500

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