Vision Healthcare acquires Nordic Nutriment
Case News
Plesner has acted as legal advisor to Vision Healthcare, a consumer healthcare platform headquartered in Belgium, in connection with its acquisition of the entire share capital of Nordic Nutriment ApS, the company behind the fast-growing Danish health and wellness brand VitaYummy.
With its acquisition of Nordic Nutriment ApS, Vision Healthcare adds the Danish brand VitaYummy to its broad portfolio brands offering vitamins and nutritional supplements. The VitaYummy brand is known for its premium vegan gummy vitamins.
Vision Healthcare is a digital-first omni-channel platform dedicated to self-care and health-focused brands across Europe.
The acquisition is Vision Healthcare's first acquisition in Denmark and marks an important milestone in Vision Healthcare's strategy to expand and further strengthen its footprint in the Nordic region.
Plesner's M&A team advising Vision Healthcare consisted of Brian Bundgaard, Iben Møller Vollesen and William Hellmann.