Redslim acquires CatMan Solution
In 2024, Redslim partnered with Astorg, a leading pan-European private equity firm, to accelerate its growth and development. The acquisition of CatMan Solution is Redslim's first add-on under Astorg's ownership and marks a pivotal milestone in the company's M&A strategy, reinforcing its leadership in the high-growth European retail direct data market.
Redslim has established itself as the go-to partner for businesses seeking to unlock the value of fragmented data sources by integrating them into centralised systems. The company supports global organisations in gaining clear visibility into market share, marketing effectiveness and innovation opportunities that drive competitive advantage.
CatMan Solution, founded nearly 20 years ago, is recognised for its expertise in retailer data harmonisation and Microsoft Power BI visualisation. The company empowers FMCG companies in the Nordics to optimise category and sales management by providing actionable insights at store level, significantly reducing manual workload and enabling operational optimisation across regions and categories.
The transaction strengthens Redslim's combined value proposition towards blue-chip FMCG and Consumer Healthcare customers, bringing together complementary expertise and technology to deliver a more comprehensive and powerful data management and analytics offering.
Plesner's core M&A team on the transaction consisted of Tina Kang, Gustav Agerley Sjalin and Magnus Hedegaard Jepsen.