emagine to acquire Waada the Movement
Founded in 2004, Waada employs more than 400 professionals and partners with enterprise organisations to deliver large-scale, high-impact digital transformation initiatives, including AI adoption, data and software engineering. Waada operates through two distinct brands: Prowareness, supporting the largest Dutch organisations in their transformations and change initiatives through its expertise in Agile, Lean and AI; and DevOn, which delivers high-end digital engineering and software development through a distributed delivery model. With operations in the UK, Netherlands and a substantial offshore hub in Bengaluru, India, the addition of DevOn will complement emagine's existing nearshore strengths in Poland, Portugal and Romania.
emagine, headquartered in Copenhagen, Denmark, serves more than 500 enterprise clients globally, with approximately 5,000 consultants on active assignments across 13 countries and a professional network of over 500,000 specialists worldwide.
Waada's consulting model combines strategic advisory with deep technical execution, which will reinforce emagine's position as a trusted and full-service consulting partner with extensive digital enablement expertise and end-to-end delivery capabilities. Waada is expected to contribute approximately EUR 40 million in annual revenue, adding further scale to emagine's global business.
Axcel is a leading Nordic private equity firm with a total committed capital of more than EUR 4.1 billion across seven funds.
Completion of the transaction is subject to customary regulatory approvals.
Plesner has once again acted as lead legal counsel to Axcel and emagine, continuing our role across numerous previous add-on transactions completed by emagine since 2021.
Plesner's core M&A team on the transaction was Henrik Rossing Lønberg, Kristian Vinter Bisgaard, Isolde Hede Søe and Amalie Wedde.