Mikkel advises Danish and international clients on legal and commercial issues within all aspects of data protection law.
We track and analyse user behaviour on our website exclusively relying on anonymised personal data.
Your IP-address is the only identifiable personal data point involved. It is anonymised prior to the analytical processes and is automatically deleted every 24 hours.
The purpose is to improve the user experience and the functionality of the website with as limited usage of identifiable personal data as possible.