Wellvita Group acquires Natupharma A/S and becomes market leader in the Nordics

The acquisition supports the group's strategy to strengthen its position in the growing market for vitamins, minerals, and other nutritional supplements. By leveraging both companies' expertise in product development and multi-channel sales, the business is well-positioned to meet the rising demand for health and wellness products.

Mads Bødtcher-Hansen, seller and CEO of Natupharma, joins the group's management team to support its retail and operational expansion and has also made a substantial reinvestment so he now holds a significant stake in the Wellvita group alongside the existing shareholders.

Plesner acted as sole legal counsel for the Wellvita Group and existing shareholders in the transaction.

Plesner's core M&A team on the transaction consisted of Martin Anton Svarrer, Christian Ånerud and Rógvi Magnussen.