Jacob Ørskov Rasmussen

Attorney-at-Law, Partner

Jacob Ørskov Rasmussen is head of Plesner's Commercial, Franchise and International Trade team as well as the Automotive team and he has many years of experience in advising Danish and international clients on contractual relationships, both nationally and internationally. 

Jacob has acquired in-depth knowledge of and experience in a broad spectrum of commercial contract types, including sales and distribution agreements, agency agreements, franchise agreements, logistics and warehousing agreements, facility management agreements, supply agreements as well as purchasing contracts.

Jacob has extensive experience in franchising and licensing, including the drafting and negotiation of franchise agreements and licensing agreements, expanding franchise systems internationally, setting up franchise systems in Denmark and Danish and EU competition law related to franchising and licensing;. Jacob has amongst others been involved in franchise and licensing matters concerning such brands as Starbucks Coffee, Carl's Jr., Flying Tiger Copenhagen, KellyDeli (Sushi Daily), Pret A Manger, Joe & the Juice, Kentucky Fried Chicken (KFC), Skousen, IWG (Regus, Spaces, HQ and Signature by Regus), Berlitz, Gucci and Freedom Boat Club.

Jacob has contributed to a number of international publications on franchising, including "Getting the Deal Through - Franchise 2015", The Franchise Law Review (Edition 1-9) and The Legal 500: Franchise & Licensing Country Comparative Guide (2019, 2020, 2021).


   

 
In addition, Jacob has been designated as country expert regarding franchising in Denmark by the International Distribution Institute (idiproject.com). Jacob is also a member of ABA's (American Bar Association) Forum on Franchising.

Whos's Who Legal Franchise listed Jacob as a "Global Leader" in 2021.
 
Jacob is an expert in relation to distribution and agency law, and he has years of experience in advising national, international and multinational clients within this legal field.
 
Jacob also provides legal advice on export control and trade sanctions, contract management, and compliance and legal risk management. Jacob has contributed the Danish chapter in "International Comparative Legal Guide to: Sanctions 2020".
 
The automotive industry is also one of Jacob's special areas of expertise and he has in-depth knowledge of this industry. Jacob's clients include car factories, factory-owned and private car importers as well as banks and financing companies.

Ratings

  • Jacob Ørskov Rasmussen is recommended as regards Commercial, Corporate and M&A (2020+2021+2022)
  • Jacob Ørskov Rasmussen is listed as a "Global Leader": Jacob Ørskov Rasmussen impresses clients with “his knowledge about franchise and commitment to the assignments”. His enviable practice focuses on advising big-name franchisors on contractual matters and international expansion (2021)
  • Jacob Ørskov Rasmussen is listed as a "Leading Franchise Lawyer": Jacob Ørskov Rasmussen is considered "an excellent franchise expert" by peers. He is "always available, has very good franchise knowledge, and gives strong business advice"(2020)

  • Jacob Ørskov Rasmussen is listed as a "Leading Franchise Lawyer": Jacob Ørskov Rasmussen is a go-to name in the international franchise market. His "very professional" manner is praised by peers who "highly recommend" him (2019)

  • Jacob Ørskov Rasmussen is listed as a "Leading Franchise Lawyer": Jacob Ørskov Rasmussen stands out as "a commercially orientated and responsive lawyer" and demonstrates an "impressive knowledge of franchise law" (2018)

  • Jacob Ørskov Rasmussen is listed as a "Recommended lawyer" as regards the practice area Commercial, Corporate and M&A (2017)
  • Jacob Ørskov Rasmussen is listed as a "Leading Franchise Lawyer": "Jacob Ørskov Rasmussen receives wide-ranging endorsements for his outstanding contractual practice and specialist experience in the retail sector" (2017)

  • Jacob Ørskov Rasmussen is listed as a "Recommended lawyer" as regards the practice area Commercial, Corporate and M&A (2016)

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