GRO Capital invests in Adform

Danish private equity fund GRO Capital has agreed to become a shareholder in software company Adform. Plesner advised GRO Capital on the transaction.

Based in Denmark, Adform is a leading technology company providing software systems for digital display advertising and marketing. The company will now be strengthened by GRO Capital’s injection of new capital.

GRO Capital becomes a new shareholder in Adform and will partner with the existing shareholder VIA equity and Adform’s management team.

Adform has approximately 850 employees and offices in 27 countries.

The transaction is expected to be completed by the end of April 2019.

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