A.P. Møller - Mærsk A/S successful in trademark case about star logo

On 31 March 2016 the Danish Maritime and Commercial High Court found in favour of A.P. Møller - Mærsk A/S in a trademark case against the company World Wide Traffic ApS about an infringement of A.P. Møller - Mærsk A/S' seven-pointed star logo. Plesner conducted the case on behalf of A.P. Møller - Mærsk A/S.

The Court found that the relevant customers would make a connection between World Wide Traffic ApS' figurative mark in the colours light blue and white and A.P. Møller - Mærsk A/S' trademark that is very well-established and well-known and that World Wide Traffic ApS' use of the mark would result in improper exploitation of the distinctiveness of A.P. Møller - Mærsk A/S' well-known figurative mark (section 4(2) of the Danish Consolidate Trade Marks Act).

Considering the fact that the managing director of World Wide Traffic ApS was a former employee of A.P. Møller - Mærsk A/S, the Court also found that section 1 of the Danish Marketing Practices Act had been violated, see section 18. The Court awarded A.P. Møller - Mærsk A/S DKK 10,000 as remuneration and damages for the violation that had taken place.

Christian L. Bardenfleth, Attorney-at-Law and Plesner Partner, conducted the case on behalf of A.P. Møller - Mærsk A/S.

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