Fine amounts when sending spam by text messages

The District Court in Frederiksberg has ordered the Copenhagen taxi company Taxa 4x35 to pay a fine of DKK 250,000 for sending 27,283 text messages without the recipients' consents. The judgment by the District Court demonstrates that text messages categorised as service announcements can be considered spam if the announcements contain marketing information. The judgment also emphasises that the Danish Marketing Practices Act's model for calculating fines for sending spam is not being followed. Far from it. The fine is actually based on the specific circumstances of the case.

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