Jobindex successful in a leading case concerning an unlawful newspaper ad-vertisement
For the first time in Denmark, an unlawful newspaper advertisement has resulted in the party behind the advertisement being ordered to place a rectifying advertisement in the same media and in the same size. This ground-breaking outcome is the result of a settlement made in the Danish Maritime and Commercial High Court where Jobindex and Plesner have been successful in a leading case concerning a misleading newspaper advertisement placed by Jobzonen.
On 28 April 2015 the Danish Maritime and Commercial High Court found that the advertisement placed by Jobzonen with the heading "Sorry, if we stand out a bit", published in both Jyllands-Posten and Politiken on 6 March 2014, is contrary to the provisions of the Danish Marketing Practices Act on good marketing practices, mis-leading marketing and comparative advertising. Against this background the parties reached a settlement in court.
The core of the matter was the number of users indicated in the advertisement where it was stated that Jobzonen's number of users was three times higher than those of its competi-tors, which was not correct.
In addition to the rectifying advertisement, the settlement reached by Jobindex and Jobzonen, owned by JP/Politikens Hus, implies that Jobzo-nen is to pay DKK 100,000 in damages and legal costs.
The case was conducted by Attorney and Plesner partner Michael Hopp who for more than ten years has been a specialist in marketing law, the protection of personal data and consumer law. Michael provides marketing law advice to a number of enterprises and has conducted several cases in this field.